Devitasari, Shinta (2025) Pengaruh Kredibilitas Beauty Influencer, Live Streaming, Dan Iklan Terhadap Keputusan Pembelian Make Over Pada Aplikasi Tiktok di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The advancement of increasingly sophisticated digital technology has made it easier for Make Over products to promote themselves and increase consumer interest in purchasing. This study, titled “The Influence of Beauty Influencer Credibility, Live Streaming, and Advertising on Make Over Purchasing Decisions on the TikTok App in Surabaya,” aims to determine the influence of beauty influencer credibility, live streaming, and advertising on purchasing decisions. The population consists of Make Over buyers who made purchases through the TikTok app in Surabaya, with a total sample size of 104 respondents. The research method employed is non-probability sampling using purposive sampling. The data analysis technique used is Partial Least Squares (PLS). Based on the results of the study, it was proven that: (1) Credibility has a positive and significant influence on purchasing decisions. (2) Promotions have a positive and significant influence on purchasing decisions. (3) Advertisements have a positive and significant influence on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Shinta Devitasari | ||||||||
| Date Deposited: | 14 Aug 2025 07:41 | ||||||||
| Last Modified: | 14 Aug 2025 07:41 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/41689 |
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