Al islami, Haikal zuliansyah (2025) PENGARUH KUALITAS DAN HARGA PRODUK TERHADAP KEPUASAN PELANGGAN BRAND COBOTTEX GRESIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT Haikal Zuliansyah Al Islami, 18042010157, “The Influence of Product Quality and Product Price on Customer Satisfaction of the Cobottex Gresik Brand” This research seeks to examine the impact of product quality and pricing on customer satisfaction regarding the Cobottex Gresik brand. The fulfilment of customer needs stands as a pivotal measure in fostering consumer allegiance and bolstering the competitive edge of a business. This study employs a quantitative methodology, utilising a survey technique to gather data from 96 participants who are current customers of Cobottex Gresik through the distribution of questionnaires. The employed analytical method is multiple linear regression, aimed at elucidating both the partial and simultaneous influences of product quality (X1) and product price (X2) on customer satisfaction (Y). The findings reveal that both product quality and product price exert a notable influence on customer satisfaction concurrently. Both the quality of the product and its price contribute positively and significantly to customer satisfaction. The results indicate that to enhance customer satisfaction, Cobottex Gresik must diligently uphold product quality and establish competitive pricing that resonates with consumer perceptions. Keywords: Product Quality, Product Price, Customer Satisfaction, Cobottex Gresik.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Unnamed user with email 18042010157@student.upnjatim.ac.id | ||||||||
| Date Deposited: | 17 Jun 2025 08:54 | ||||||||
| Last Modified: | 17 Jun 2025 08:54 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38051 |
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