Ningtyas, Nadia Ayu (2025) Pengaruh Kemudahan Penggunaan, Potongan Gratis Ongkir, Dan Price Discount Terhadap Pembelian Macaroni Cuck Melalui Platform Online Food Delivery Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21042010027_COVER.pdf Download (2MB) |
|
Text (BAB I)
21042010027_BAB I.pdf Download (262kB) |
|
Text (BAB II)
21042010027_BAB II.pdf Restricted to Repository staff only until 28 May 2027. Download (213kB) |
|
Text (BAB III)
21042010027_BAB III.pdf Restricted to Repository staff only until 28 May 2027. Download (251kB) |
|
Text (BAB IV)
21042010027_BAB IV.pdf Restricted to Repository staff only until 28 May 2027. Download (686kB) |
|
Text (BAB V)
21042010027_BAB V.pdf Download (9kB) |
|
Text (DAFTAR PUSTAKA)
21042010027_DAFTAR PUSTAKA.pdf Download (2MB) |
|
Text (LAMPIRAN)
21042010027_LAMPIRAN.pdf Restricted to Repository staff only until 28 May 2027. Download (1MB) |
Abstract
This study aims to analyze the effect of Ease of Use, Free Shipping, and Price Discount on Purchasing Macaroni Cuck through the Online Food Delivery Platform in Surabaya. The research method uses associative research with a quantitative approach. The population in this study are consumers who have purchased Macaroni Cuck products through an online food delivery platform in Surabaya. The number of samples in this study were 100 respondents, the sampling technique used purposive sampling technique with the criteria of having purchased macaroni cuck through the online food delivery platform at the Surabaya branch, users of the online food delivery platform, and having purchased Macaroni Cuck products at least twice through the online food delivery platform. The data collection technique was carried out through questionnaires distributed through electronic media such as Instagram and whatApps. The data analysis technique uses multiple linear regression analysis. The results of this study show that ease of use, free shipping discounts, and price discounts have a positive and significant effect on purchasing macaroni cuck through an online food delivery platform. Partial testing of Ease of Use has a positive but insignificant effect on Purchasing Decisions for Macaroni Cuck through the Online Food Delivery Platform in Surabaya. Meanwhile, the variables of Free Shipping and Price Discount have a positive and significant effect on Purchasing Decisions for Macaroni Cuck through the Online Food Delivery Platform in Surabaya. It can be concluded that free shipping and price discounts have a more dominant influence than ease of use in encouraging consumers to make purchases of macaroni cuck through the online food delivery platform. The existence of research provides results that discount-based promotional strategies and free shipping are more effective in increasing transactions on online food delivery platforms.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Nadia Ayu Ningtyas | ||||||||
| Date Deposited: | 28 May 2025 04:30 | ||||||||
| Last Modified: | 28 May 2025 04:30 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36896 |
Actions (login required)
 |
View Item |