Rohali, Mediana Cesyanti Ajeng (2025) PENGARUH KEMUDAHAN, FITUR LAYANAN, DAN KEAMANAN TERHADAP PENGGUNAAN APLIKASI BRIMO (Studi Pada Pengguna Aplikasi BRImo di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study intends to examine the effect of ease, service features, and security on the use of BRImo application in Surabaya. This research was carried out through quantitative methods with an associative approach. The sample used was 100 respondents determined using Cochran's formula. The data was obtained through online questionnaires and analyzed using a multiple linear regression analysis. The results of the study prove that ease of use, service features, and security have a positive and significant effect on usage. The convenience provided to customers when using the application will increase the use of the application. The relevant service features will make customers feel satisfied to enjoy all services, so that usage will increase. Personal information and transactions that are always maintained consistently make customers feel secure, so that usage will continue to increase. Keyword : Convenience, Service Features, Security, Usee of The BRImo Application
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mediana Cesyanti Ajeng Rohali | ||||||||
| Date Deposited: | 27 May 2025 04:24 | ||||||||
| Last Modified: | 27 May 2025 04:24 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36557 |
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