PENGARUH LITERASI KEUANGAN GAYA HIDUP DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF BELNAJA ONLINE (SYUDI PADA MAHASISWA MANAJEMEN DAN AKUNTANSI UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR)

WIJAYA, NICA PUTRA (2025) PENGARUH LITERASI KEUANGAN GAYA HIDUP DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF BELNAJA ONLINE (SYUDI PADA MAHASISWA MANAJEMEN DAN AKUNTANSI UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR). Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

online shopping behavior among students at the Faculty of Economics and Business, East Java Veteran Development University. The research method used is quantitative. The population in this study consisted of 4231 active students from the Faculty of Economics and Business, Veteran Development University, East Java, using a stratified random sampling technique with the Slovin formula, which produced a sample of 100 respondents. Data collection was carried out through distributing questionnaires, while the data analysis technique used SEM PLS with Smart PLS software. The results of this research show that financial literacy and self-control have a negative and significant effect on the consumptive behavior of students at the economics and business faculty at East Java Veteran Development University. This shows that financial literacy and good self-control will create moderate consumptive behavior.The results of this research also prove that lifestyle has a positive and significant effect on the consumer behavior of students at the Faculty of Economics and Business, East Java Veteran Development University. This shows that a high lifestyle will also create high consumer behavior.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorYuniningsih, YuniningsihNIDN0720067001yuniningsih@upnjatim.ac.id
Subjects: H Social Sciences > HC Economics
Divisions: Faculty of Economic > Departement of Management
Depositing User: NICA PUTRA WIJAYA
Date Deposited: 20 Mar 2025 03:05
Last Modified: 20 Mar 2025 03:05
URI: https://repository.upnjatim.ac.id/id/eprint/35886

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