Suarga, Ajie Pandu (2025) Analisis Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Usaha Warkop Langgano di Kecamatan Mojoagung. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study was motivated by sales fluctuations at Warkop Langgano Mojoagung, specifically a decrease in the number of purchases by 18.3% in February. This decline was caused by the rainy season, lack of sales promotion, and the absence of online services such as Grabfood or Gofood. Although prices are affordable and product quality is good, a lack of service and facilities can reduce customer satisfaction, potentially decreasing their loyalty. Customers. The purpose of this study was to analyze the effect of price, product quality, and promotion on customer satisfaction and loyalty at Warkop Langgano Mojoagung. This study uses an unlimited population and a sample of 123 respondents based on the Slovin formula. The method used is quantitative, with primary and secondary data, and analysis using SPSS at a significance level of 0.05. The results showed that price, product quality, and promotion have a significant influence on customer satisfaction at Warkop Langgano Mojoagung. In addition, these three factors also contribute significantly to customer loyalty, both directly and through customer satisfaction. In addition, customer satisfaction acts as a mediator that connects the effect of price, product quality, and promotion on customer loyalty at Warkop Langgano Mojoagung.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | AJIE PANDU SUARGA | ||||||||
| Date Deposited: | 22 Jan 2025 04:29 | ||||||||
| Last Modified: | 22 Jan 2025 04:29 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34292 |
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Analisis Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Usaha Warkop Langgano di Kecamatan Mojoagung. (deposited UNSPECIFIED)
- Analisis Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Usaha Warkop Langgano di Kecamatan Mojoagung. (deposited 22 Jan 2025 04:29) [Currently Displayed]
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