Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Produk Lipstik Wardah (Studi Kasus di kecamatan Kebomas Gresik)

Nuriah, Trishafira (2024) Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Produk Lipstik Wardah (Studi Kasus di kecamatan Kebomas Gresik). Undergraduate thesis, UPN Veteran Jawa Timur.

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Official URL: https://ijssers.org/single-view/?id=10289&pid=1028...

Abstract

The objective of this study is to analyze the influence of Product Quality and Brand Image on the Purchase Intention of Wardah lipstick products in Kebomas District, Gresik. The population of this study includes all residents of the Kebomas area, with a sample size of 85 respondents. The data analysis in this study was conducted using the Partial Least Square (PLS) method. The conclusion of this study indicates that the better the Product Quality of Wardah Lipstick, the higher the Purchase Intention for Wardah Lipstick products. Similarly, the better the Brand Image of Wardah Lipstick, the higher the Purchase Intention for Wardah Lipstick products.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Wardhani, Nuruni Ika Kusuma	NIDN0709106302	ikanuruni.mnj@upnjatim.ac.id

Subjects:

H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products

Divisions:

Faculty of Economic > Departement of Management

Depositing User:

Trishafira Nuriah

Date Deposited:

09 Jan 2025 03:07

Last Modified:

09 Jan 2025 03:07

URI:

https://repository.upnjatim.ac.id/id/eprint/33777

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