Putri, Nadila Maharani (2024) Pengaruh Adopsi E-Commerce dan Financial Technology terhadap Keberlangsungan Bisnis UMKM di Kabupaten Banyuwangi dengan Kinerja Keuangan sebagai Variabel Mediasi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to prove the effect of e-commerce and financial technology adoption on MSME business sustainability with financial performance as a mediating variable. This research is quantitative research using primary data. The data collection method in this study used a questionnaire. The population of this study were 297,706 MSMEs in Banyuwangi District. The sampling technique used was purposive sampling method with 140 respondents. The analysis technique used is SEM-PLS using SmartPLS software version 4.0. The results of this study indicate that e-commerce affects financial performance and business sustainability. Financial technology affects financial performance and business sustainability. Financial performance affects business sustainability. In addition, financial performance mediates the effect of e-commerce on business sustainability and the effect of financial technology on business sustainability.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Nadila Maharani Putri | ||||||||
| Date Deposited: | 19 Dec 2024 06:49 | ||||||||
| Last Modified: | 19 Dec 2024 06:49 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33636 |
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