Rohmatulloh, Mas Ahmad Akbar (2024) Perancangan Buku Ensiklopedia Fashion Style (1970-2023) untuk Remaja. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Fashion has undergone a tremendous evolution. Fashion trends and styles always change with the times. In its development, fashion has a variety of styles. Starting from casual, smart casual, formal, and sports that can be adjusted to the occasion or needs of the wearer. Fashion in Indonesia is getting a huge space/attention, especially among teenagers. Teenagers tend to be able to adapt the style of dress from the references they get. Based on questionnaire data, it turns out that 162 out of 163 respondents of adolescents aged 17-24 years are still confused in determining the style of dressing. One of the reasons is because they do not know and understand the characteristics of fashion styles that are very diverse. This design uses mixed methods, quantitative methods through questionnaires and qualitative methods through observation, interviews, and Forum Group Discussion (FGD). The data obtained is then analyzed using quantitative descriptive analysis, qualitative descriptive analysis, customer insight analysis, data synthesis, positioning, and Unique Selling Point (USP). From the results of this analysis, it is necessary to have information media that can introduce the types of fashion styles along with fashion style references that can be used as guidelines for teenagers in exploring clothing styles. Encyclopedia books with visual illustration concepts are a suitable medium for this design. The target audience of this design is teenagers late aged 17-24 years. Keywords: Book, encyclopedia, illustration, fashion style, teenager
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Akbar Akbar Mas | ||||||||||||
| Date Deposited: | 17 Dec 2024 04:46 | ||||||||||||
| Last Modified: | 17 Dec 2024 04:46 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33484 |
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