AZIZ, MUHAMMAD NASRULLAHIL (2024) PENGARUH VIRAL MARKETING DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE (Studi Pada Mahasiswa UPN “Veteran” Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Along with the development of technology that can facilitate human activities. The internet is now inseparable from people's lives. The internet makes it easier for people to get information faster and easier. The development of ecommerce in Indonesia has made some people switch to making transactions online rather than conventionally, so the number of internet users from year to year also continues to increase. This study aims to analyze the effect of viral marketing and Flash sales on Purchasing Decisions on the Marketplace with a case study of UPN “Veteran” Jawa Timur students. The method used is a quantitative method with purposive sampling technique. Data analysis was carried out using multiple linear regression methods assisted by using SPSS software. The results of hypothesis testing show that the Viral marketing variable has a significant effect on purchasing decisions while the Flash sale variable has no significant effect on purchasing decisions Keywords: Viral marketing; Flash sale; Purchase Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Muhammad Nasrullahil Aziz aziz | ||||||||
| Date Deposited: | 13 Dec 2024 03:37 | ||||||||
| Last Modified: | 13 Dec 2024 03:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/33069 |
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