PENGARUH ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE PADA MARKETPLACE SHOPEE

Fahruddin, Muhammad Irfan (2024) PENGARUH ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE PADA MARKETPLACE SHOPEE. Undergraduate thesis, UPN Veteran Jawa Timur.

[img] Text (cover)
18012010299.-cover.pdf
Download (2MB)
[img] Text
18012010299.-bab1.pdf
Download (519kB)
[img] Text (bab 2)
18012010299.-bab2.pdf
Restricted to Repository staff only until 10 October 2026.
Download (673kB)
[img] Text (bab 3)
18012010299.-bab3.pdf
Restricted to Repository staff only until 10 October 2026.
Download (537kB)
[img] Text (bab 4)
18012010299.-bab4.pdf
Restricted to Repository staff only until 10 October 2026.
Download (862kB)
[img] Text (bab5)
18012010299.-bab5.pdf
Download (129kB)
[img] Text (daftar pustaka)
18012010299.-daftarpustaka.pdf
Download (237kB)
[img] Text (lampiran)
18012010299.-daftarlampiran.pdf
Restricted to Repository staff only until 10 October 2026.
Download (342kB)

Abstract

Purchasing decisions are a process that encourages consumers to identify needs, produce options (choices), both product choices and certain brands (Katawetawaraks & Wang, 2011). As an online marketing tool, consumers also assess a product before making a consumer decision based on aspects of online customer ratings and online customer ratings. This study aims to determine online customer ratings and online customer ratings on the Purchase Decision of The Originote Products on the Shopee Marketplace. The study used a quantitative method with a PLS (Partial Least Square) analysis approach. The sampling technique in this study used a non-probability sampling technique with certain criteria that had been determined in this study. The sample used was 140 respondents. The results of this study indicate that Online Customer Ratings and Online Customer Reviews Influence the Purchase Decision of The Originote Products on the Shopee Marketplace

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAminah, SitiNIP196107121988032001UNSPECIFIED
Subjects: H Social Sciences > HF Commerce
Depositing User: MUHAMMAD IRFAN FAHRUDDIN Irfan
Date Deposited: 10 Oct 2024 02:49
Last Modified: 15 Oct 2024 04:55
URI: https://repository.upnjatim.ac.id/id/eprint/31292

Actions (login required)

View Item View Item