Arifin, Nanda Nur Humairoh (2024) STRATEGI PENGEMBANGAN USAHA DENGAN MENGGUNAKAN ANALISIS SWOT PADA PENTOL BOSKA DI KABUPATEN SIDOARJO. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
Strategy can encourage companies to consider the future to shape it proactively so that it is very important to see market opportunities in a business in order to grow. The purpose of this study was to determine the business development strategy using SWOT analysis on Pentol Boska in Sidoarjo Regency. The method used in this research is descriptive research with a qualitative approach. Sources of data taken in this study through interviews, observation and documentation. From this study, it resulted in the SWOT analysis quadrant in the IFAS matrix getting a higher strenght score value (strength) than a lower weakness score value. Meanwhile, the EFAS matrix produces a higher score value of opportunities (opportunities) than a lower score value of threats (threats) so the SWOT diagram is in quadrant 1 with a score of 1.64> 0.71. This situation is a favorable opportunity for the Pentol Boska business where the strategy used supports an aggressive strategy for various opportunities and strengths that have been owned. Keywords : Strategy, Bussiness Development, SWOT Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Conference/Seminar > Seminar Nasional Teknologi Pangan 2020: Pemanfaatan Sumberdaya Lokal Sebagai Sumber Pangan Fungsional | ||||||||
| Depositing User: | Nanda Nur Humairoh Arifin | ||||||||
| Date Deposited: | 23 Sep 2024 04:59 | ||||||||
| Last Modified: | 23 Sep 2024 04:59 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/30235 |
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