Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Kinerja Pemasaran Di Tye Coffee House Surabaya

Pratama, Caesariano Afrilio (2024) Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Kinerja Pemasaran Di Tye Coffee House Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (Cover) 20024010005_cover.pdf Download (1MB)
	Text (Bab 1) 20024010005_bab1.pdf Download (352kB)
	Text (Bab 2) 20024010005_bab2.pdf Restricted to Repository staff only until 11 September 2026. Download (339kB)
	Text (Bab 3) 20024010005_bab3.pdf Restricted to Repository staff only until 11 September 2026. Download (390kB)
	Text (Bab 4) 20024010005_bab4.pdf Restricted to Repository staff only until 11 September 2026. Download (1MB)
	Text (Bab 5) 20024010005_bab5.pdf Download (141kB)
	Text (Daftar Pustaka) 20024010005_daftar pustaka.pdf Download (163kB)
	Text (Lampiran) 20024010005_lampiran.pdf Restricted to Repository staff only until 11 September 2026. Download (1MB)

Abstract

Tye Coffee House is a contemporary coffee shop that offers a variety of high quality coffee and non-coffee drinks. As the number of coffee shops in Surabaya increases nowadays. Tye Coffee House carries out various marketing mixes so that sales can survive in an increasingly competitive market. The purpose of this research is to describe the 7P marketing components that have been implemented by Tye Coffee House, Analyze the Marketing Mix and Marketing Performance on Consumer Perceptions at Tye Coffee House Surabaya, Analyze the Influence of Marketing Mix and Marketing Performance at Tye Coffee House Surabaya. The method in this research uses descriptive analysis and a SEM PLS analysis tool called WarpPLS 8.0 with 50 respondents who are consumers of Tye Coffee House Surabaya. The results of the research show that the 7P Marketing Mix components carried out by Tye Coffe House are considered good by the majority of consumers and in testing the 7P Marketing Mix on Tye Coffee House's marketing performance it was found that there were only 5 Marketing Mix components in this study that had a significant effect on the acceptance of the research hypothesis and one components. Another marketing mix rejected the research hypothesis. Keywords: Tye Coffee House, Marketing Mix, Marketing Performance

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Widayanti, Sri	NIDN0027089601	sriwidayanto@upnjatim.ac.id
Thesis advisor	Fitriana, Nisa Hafi Idhoh	NIDN0021019601	nisa.hafi.idhoh.agribisnis@upnjatim.ac.id

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

Caesariano Afrilio Pratama

Date Deposited:

12 Sep 2024 04:07

Last Modified:

12 Sep 2024 04:07

URI:

https://repository.upnjatim.ac.id/id/eprint/28852