Elizabeth, Jessica Donata (2024) Analisis Isi Penyampaian Pesan dalam Konten Akun Instagram @greenpeace.id pada Masa Kampanye Pemilu 2024. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The Instagram account @Greenpeace.id presents environmental activities and campaigns carried out in Indonesia. Greenpeace Indonesia provides content showcasing visual documentation of various actions such as peaceful demonstrations, environmental protests, and volunteer activities. This research aims to understand the messaging trends in the content of the Instagram account @Greenpeace.id during the period from November 28, 2023, to February 10, 2024. This research employs a descriptive quantitative method to explore the tendency of @Greenpeace.id Instagram content during the 2024 election campaign. Three coders assisted in analyzing a sample of 53 pieces of content from @Greenpeace.id during the 2024 election campaign. The research findings demonstrate that climate crisis has the highest frequency value in the message topic category. In the message tone category, counter messages have the highest frequency value, while in the message form category, the persuasive sub-category shows the highest frequency value. The mix sub-category has the highest frequency value in the message target category.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Jessica Donata Elizabeth | ||||||||
| Date Deposited: | 15 Jul 2024 04:45 | ||||||||
| Last Modified: | 15 Jul 2024 04:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25978 |
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