Rahayu, Gracia Aprina Chita (2024) PENGARUH CONTENT MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM FRESHCHUBS DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Currently, technology & information is experiencing rapid development due to the technology-aware behavior of society. With the development of technology today, all aspects of life require assistance from technology. This includes businesses in Indonesia. The purpose of this research is to determine whether content marketing and brand awareness in the city of Surabaya influence the purchase decision of Freshchubs perfume products. The sample in this study consisted of people in the city of Surabaya aged 17 years and above who have purchased Freshchubs products, totaling 78 respondents, using the purposive sampling method. The questionnaire method was used as the data collection method in this study. From the 78 respondents, it is shown that content marketing and brand awareness have a positive influence and significant on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Gracia Aprina Chita Rahayu | ||||||||
| Date Deposited: | 12 Jul 2024 07:02 | ||||||||
| Last Modified: | 12 Jul 2024 07:02 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25882 |
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