Perancangan Re-branding Sambal Klotok Riandi Untuk Meningkatkan Brand Awareness

Prawiedna, Anugerah Dimas (2024) Perancangan Re-branding Sambal Klotok Riandi Untuk Meningkatkan Brand Awareness. Undergraduate thesis, UPN "Veteran" Jawa Timur.

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Abstract

In the business world, a brand is often interpreted as a representation of a business, with some even considering it to be a design element such as a name and logo. "RIANDI" is a brand owned by an entrepreneur from Sidoarjo named Andi. This brand faces various visual challenges, particularly a critical issue with the label design, specifically the "RIANDI" logo. The "RIANDI" logo currently uses a logotype that features the "Moro Baby" font, which has a "Demo" license that restricts its use for commercial purposes. Therefore, rebranding is necessary. Rebranding involves giving a new personality to a brand or product by altering its internal or external appearance, including visual identity and marketing materials. The goal of this rebranding design is to create a new visual identity that aligns better with the characteristics of the "RIANDI" klotok chili sauce, aiming to enhance the value of the "RIANDI" klotok sambal. The design methodology combines qualitative and quantitative approaches. The data analysis technique employed is qualitative descriptive data analysis. This design results in a new visual identity that embodies the traditional, natural, and integrated characteristics of the "RIANDI" brand. It is anticipated that this design will elevate the brand's value and boost sales of "RIANDI" klotok chili products.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Yani, Aditya Rahman	NIDN0729098101	aditya.dkv@upnjatim.ac.id
Thesis advisor	Daniyar, Aninditya	NIDN0024119401	aninditya.daniar.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > N Visual arts > N400-3990 Art museums, galleries, etc.
N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts
N Fine Arts > NE Print media

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Anugerah Dimas Prawiedna

Date Deposited:

06 Jun 2024 02:07

Last Modified:

06 Jun 2024 02:07

URI:

https://repository.upnjatim.ac.id/id/eprint/24476