Saifullah, Muhammad Nouvaldo Fazza Putra (2024) PERANCANGAN VIDEO COMPANY PROFILE MARKAS WALET SEBAGAI MEDIA PROMOSI KEPADA CALON MITRA. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20052010108__- Cover.pdf Download (2MB) |
|
Text (Bab 1)
20052010108__- Bab 1.pdf Download (275kB) |
|
Text (Bab 2)
20052010108__- Bab 2.pdf Restricted to Registered users only until 4 June 2026. Download (1MB) |
|
Text (Bab 3)
20052010108__- Bab 3.pdf Restricted to Registered users only Download (476kB) |
|
Text (Bab 4)
20052010108__- Bab 4.pdf Restricted to Registered users only Download (1MB) |
|
Text (Bab 5)
20052010108__- Bab 5.pdf Download (183kB) |
|
Text (Daftar Pustaka)
20052010108__- Daftarpustaka.pdf Download (251kB) |
|
Text (Lampiran)
20052010108__- Lampiran.pdf Restricted to Registered users only until 4 June 2026. Download (2MB) |
Abstract
In the digital era, marketing through visual media has become very effective for promoting companies. Markas Walet, a company engaged in swallow cultivation, needed an attractive and informative company profile video to introduce the company's identity to potential partners and investors. The video aims to promote the company's name, build closer relationships with customers and investors, illustrate the company's core values, and provide the public with an understanding of the swallow farming industry. By designing a good company profile video, it is expected to increase Markas Swallow's brand awareness, attract investors and business partners to collaborate, and convey important information such as the company's vision, mission, and achievements. The design of Markas Swallow's company profile video uses a qualitative approach by collecting primary data through interviews with the company and observations during internships, and secondary data from related literature. The design object is a company profile video for Markas Walet, a company that focuses on manufacturing and processing swallow nests with high traceability, as well as the first swallow cultivation education application in Indonesia. Data analysis was carried out descriptively, SWOT, consumer insight, and consumer journey to understand the needs, strengths, weaknesses, opportunities, and threats of the company. Based on the synthesized data, a company profile video was designed to promote the company to potential partners, show commitment in supporting swallow farmers, and convey solutions to problems in the swallow cultivation industry. The Unique Selling Proposition offered is products, programs, and services that prioritize overall customer satisfaction, not just products. The design of Markas Swallow's company profile video uses the keyword "Swallow's nest is expensive and valuable" with a verbal concept entitled "Markas Swallow Company Profile" in a semi-formal style with storyline narration and voice over. The visual concept features Indonesia's natural beauty, production process, education, statistical data, technology, achievements, and the company's vision of shaping the swallow's nest ecosystem with a duration of 5-7 minutes, 1080p resolution, H.264 format, 16:9 aspect ratio, through the process of shooting, editing, audio settings, transitions, typography, and color grading. This video is the main media that will be promoted through YouTube, Facebook, Instagram, and websites supported by social media, advertisements, and YouTube content as supporting media with marketing strategies that include choosing the right social media, scheduling posts, interesting content, paid advertisements, active interaction, monitoring, collaboration, using hashtags, and relevant landing pages. Keywords: Video Company Profile, Swallow Nest Cultivation, Innovative Technology, Visual Media Marketing, Company Promotion
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | 20052010108 Saifullah | ||||||||||||
| Date Deposited: | 04 Jun 2024 07:31 | ||||||||||||
| Last Modified: | 04 Jun 2024 07:31 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24107 |
Actions (login required)
 |
View Item |