Rossa, Zirli Afida (2024) Pengaruh Store Atmosphere, Food Quality, dan Service Quality Terhadap Revisit Intention Pada Pelanggan Korean Garden Thematic Café (Studi Pada Rest Korean Garden Coffee and Eats Sidoarjo). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Various business sectors in Indonesia are growing rapidly in line with the increasingly advanced business development, especially in the culinary subsector. Sidoarjo City, the increasing number of culinary businesses, especially the café business. In recent years, many café businesses in the city of Sidoarjo have started to apply certain themes to attract consumers to visit, one of which is Rest Korean Garden Coffee and Eats Sidoarjo which applies the theme of Korean garden café. In line with this phenomenon, Rest Korean Garden Coffee and Eats Sidoarjo café experienced fluctuations in the number of customers from October 2022 – September 2023. The Theory of Planned Behavior explains that the interest in revisiting consumers will be in line with the quality of service. On the other hand, store atmosphere and food quality also have an important role in increasing consumer revisit interest. This study aims to analyze the effect of store atmosphere, food quality, and service quality on revisit intention in customers of Rest Korean Garden Coffee and Eats Sidoarjo in the midst of many cafes that have begun to apply the concept of themed cafes. The population used in this study was customers of Rest Korean Garden Coffee and Eats Sidoarjo with a total sample of 170 respondents determined based on purposive sampling. The method used is quantitative through the distribution of questionnaires with Likert scale measurements. The results showed that partially and simultaneously, store atmosphere, food quality, and service quality had a significant effect on revisit intention. Keywords: Cafe Atmosphere, Food Quality, Service Quality, Interest in Revisiting, Thematic Cafe, Korean Concept Cafe, Garden Concept Cafe, Sidoarjo.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Zirli Afida Rossa | ||||||||
| Date Deposited: | 05 Feb 2024 02:37 | ||||||||
| Last Modified: | 05 Feb 2024 02:37 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21049 |
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