Perancangan Rebranding Kampoeng Pintar Oase Tembok Gede

Naghiesa, Fairuz Nur (2024) Perancangan Rebranding Kampoeng Pintar Oase Tembok Gede. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Kampoeng Pintar Oase Tembok Gede is an educational tourism destination that promotes environmental care. The rebranding of the identity of Kampoeng Pintar Oase Tembok Gede aims to help shape a strong image and increase brand awareness after the village has been established for the last 5 years. From the existing studies, it was found that the village operates with only a logo and promotional media through Instagram, mostly through words of mouth. The village still lacks printed promotional media and consistent visual identity elements, leading to misperceptions of the image of Kampoeng Pintar Oase Tembok Gede. In this design, a systematic design procedure was used, including problem identification, design research, design concepts, and design evaluation. The results of the research data were analyzed through a SWOT table. The result of this design is a consistent visual identity and its implementation in supporting promotional media, such as catalogs, brochures, and merchandise.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Wulandari, Sri	NIDN0019049303	sri.wulandari.dkv@upnjatim.ac.id
Thesis advisor	Ayuswantana, Alfian Candra	NIDN0005058806	alfianayuswantana.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > NE Print media

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Fei Fairuz

Date Deposited:

05 Jun 2024 06:53

Last Modified:

05 Jun 2024 06:53

URI:

https://repository.upnjatim.ac.id/id/eprint/18741