Abhirama, Abid (2023) Pengaruh Green Marketing Dan Gaya Hidup Terhadap Minat Beli Air Mineral Ades Pada Milenial Dan Generasi Z di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
19012010114.-cover.pdf Download (2MB) | Preview |
|
|
Text (BAB 1)
19012010114.-bab1.pdf Download (396kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19012010114.-bab2.pdf Restricted to Registered users only until 23 August 2025. Download (118kB) |
|
|
Text (BAB 3)
19012010114.-bab3.pdf Restricted to Registered users only until 23 August 2025. Download (197kB) |
|
|
Text (BAB 4)
19012010114.-bab4.pdf Restricted to Registered users only until 23 August 2025. Download (396kB) |
|
|
Text (BAB 5)
19012010114.-bab5.pdf Download (12kB) | Preview |
|
|
Text (Daftar Pustaka)
19012010114.-daftarpustaka.pdf Download (83kB) | Preview |
|
|
Text (Lampiran)
19012010114.-lampiran.pdf Restricted to Registered users only until 23 August 2025. Download (397kB) |
Abstract
Increased environmental pollution has become an obstacle for bottled mineral water producers, causing a decline in buying Interest. One of the affected bottled water brands is Ades. This study aims to analyze the effect of green marketing and lifestyle on buying Interest in Ades mineral water among millennials and Generation Z in Surabaya. The sample in this study was taken using purposive sampling. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with a validity, reliability, and hypothesis test. Based on the research results on 112 respondents, green marketing and lifestyle have a positive and significant effect on purchase intention, with the results showing that: (1) The Green Promotion dimension has the highest influence of Green Marketing on consumer buying interest. (2) The most influential indicator of the Lifestyle variable is Interest.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | abid abhirama | ||||||||||||
| Date Deposited: | 24 Aug 2023 04:10 | ||||||||||||
| Last Modified: | 24 Aug 2023 04:10 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16906 |
Actions (login required)
 |
View Item |