Faradillah, Mega intan (2020) STRATEGI PENGEMBANGAN BISNIS PADA TRANZ CAFE GRESIK. Other thesis, UPN "VETERAN" JATIM.
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Abstract
.The purpose of this research is to find out / analyze business development strategies at Tranz Cafe Gresik. This type of research uses qualitative research methods. The population of this study is the owner, employee, and buyer of Tranz Cafe Gresik. The sampling technique is to use a purposive sampling technique, and the sample includes owners, employees, and according to the substance of the study. The results of the research and the formulation of the SWOT matrix strategy show that the business development strategy adopted by Tranz Cafe Gresik lies in quadrant I that supports the SO strategy, with the highest total SO value of 3.75, the second ST has a value of 3.30. Third is the WO has a value of 2.50 and finally is the WT because it has the lowest value of 2.15. Keywords : Business development strategy, business strategy
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 26 Nov 2020 06:25 | ||||||||
| Last Modified: | 26 Nov 2020 06:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/950 |
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