Setiawan, Heru (2022) Analisis Marketing Mix (Bauran Pemasaran) pada Akun Shopee "Zakha Musik Store" di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
MARKETING MIX ANALYSIS (MARKETING MIX) ON SHOPEE ZAKHA MUSIK STORE ACCOUNTS IN SURABAYA CITY The development of today's era causes the business world to grow and develop very quickly, creating very tight business competition. To face this competition, companies are required to maintain survival, innovate, develop business, and increase profits in order to achieve company goals. This study aims to determine the analysis of the marketing mix on the Shopee Zakha Musik store account by applying the 7P Toeri. This type of research is descriptive qualitative research. The method of data collection with interview techniques, observation and documentation. The sample in this study amounted to 5 people (Owner and consumer). The sampling technique used is purposive sampling, while the analytical techniques used are data reduction, data presentation and drawing conclusions. And secondary data obtained through books, documentation, catalogs that exist within the company. The results show that Zakha Musik Store has conducted effective marketing, including: varied and quality products, reasonable pricing that does not emphasize too high prices, location selection is in a strategic area, in terms of promotion has used various methods such as COD , Free Shipping, and packages.. Keywords: Marketing Mix, 7P
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | heru setiawan Ilkom | ||||||||
| Date Deposited: | 27 Jul 2022 09:16 | ||||||||
| Last Modified: | 27 Jul 2022 09:16 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8459 |
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