Arif Kuswardaya, Arif (2022) STRATEGI PROGRAMMING RADIO PRAMBORS FM SURABAYA DI MASA PANDEMI (COVID-19). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
1543010079.-COVER.pdf Download (932kB) | Preview |
|
|
Text (BAB I)
1543010079.-BAB1.pdf Download (104kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
1543010079.-BAB2.pdf Restricted to Registered users only until 25 July 2024. Download (246kB) |
|
|
Text (BAB III)
1543010079.-BAB3.pdf Restricted to Registered users only until 25 July 2024. Download (161kB) |
|
|
Text (BAB IV)
1543010079.-BAB4.pdf Restricted to Registered users only until 25 July 2024. Download (1MB) |
|
|
Text (BAB V)
1543010079.-BAB5.pdf Download (74kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
1543010079.-DAFTARPUSTAKA.pdf Download (50kB) | Preview |
|
|
Text (LAMPIRAN)
1543010079.-LAMPIRAN.pdf Restricted to Registered users only until 25 July 2024. Download (104kB) |
Abstract
ABSTRACT The Covid-19 pandemic that occurred in early 2020 in Indonesia had a major impact on broadcast media, one of which was Radio. This problem forced radio to change its programming strategy in managing On Air broadcast programs so that they can survive and run in the Covid-19 pandemic situation. This study aims to identify and describe programming strategies in managing broadcast programs during the Covid-19 pandemic, especially on Prambors FM Surabaya radio. This research uses case study method using descriptive qualitative research type, based on strategy theory, namely: a. Analysis and Strategic Planning, b. Strategy Design and Implementation of Planning, c. Strategy Implementation, d. Follow-up and Commitment, e. Added Strategy and Results Tracking. The results of this study from the interview process, observation, and company documents at Prambors FM Surabaya were the decision to disable broadcast programs, which were replaced by broadcast relay programs from Prambors FM Jakarta and also to reduce employees, effective in overcoming the problem of declining main income from advertising. When implementing work from home, the broadcast program production process is carried out in their respective homes using the WA application as a means to coordinate between producers and broadcasters, as well as the process of recording broadcast material using cellphones and mic mixers. The strategy in managing the program is to convert off air production income into online income, because off air activities are limited, finally Prambors FM Surabaya shifts the off air budget for online promotion, becoming an effective step in responding to the Covid-19 pandemic situation. Keywords: Programming Strategy, Radio Prambors FM Surabaya, Broadcast Program Management, Covid-19 Pandemic.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Arif Kuswardaya | ||||||||
| Date Deposited: | 25 Jul 2022 08:48 | ||||||||
| Last Modified: | 25 Jul 2022 08:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8235 |
Actions (login required)
 |
View Item |