Fatimatuzzahro, Fatimatuzzahro (2022) Aktivisme Digital What If It Was You (#Wiiwy) di Media Sosial Tiktok. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
FISIP 21 created #WIIWY activism in response to the increase in cases of gender-based violence online (KBGO) and cyberbullying during the COVID-19 pandemic. To be able to participate in activism, the public can upload content on TikTok social media. #WIIWY activism is experiencing widespread public participation. This study explored the motivations of #WIIWY digital activism makers, obtained information about the dissemination of #WIIWY digital activism on TikTok social media, and the role of TikTok social media in the process of making digital activism media. This study uses a virtual ethnographic method to explain the cultural behavior of digital activism that is used by users on TikTok. The results of this study indicate that there are several individual motivations involved in #WIIWY activism, namely the suitablity with feelings, want to spread awareness about cyberbullying and KBGO, voice the experiences as victims of crime on social media, and to create a safer and more positive social media environment. The spread of this activism is quite high but its virality is limited at the beginning of its appearance and is not evenly distributed throughout Indonesia. TikTok plays a role in the media making process of producing and disseminating #WIIWY activism.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fati matuz zahro | ||||||||
| Date Deposited: | 04 Mar 2024 05:22 | ||||||||
| Last Modified: | 04 Mar 2024 05:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7782 |
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