Sari, Yuni Indah (2022) Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada CV Regina Kosmetika Mandiri. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT. The purpose of this study was to determine the analysis of the marketing mix on the purchasing decision of Regina Beauty Care (case study of CV Regina Kosmetika Mandiri). This type of research is a descriptive qualitative research. Determination of informants is done by taking key informants with purposive techniques or techniques for determining informants based on certain considerations, usually related to the scale of involvement, knowledge, and authority of a person with the object of research. In this study, the tool used to identify and compile the factors of the online shop 'Regina Beauty Care' strategy was using SWOT analysis. The results showed that the marketing strategy used was the 4Ps, namely product, price, place, promotion. From the results of the IFAS and EFAS analysis, it can be seen that Regina Beauty Care has a strength score of 1.99, a weakness score of 0.63 an opportunity score of 1.83 and a threat score of 0.82 and is in quadrant I (one). Keywords: Marketing Mix, Sales
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Sari Yuni Indah | ||||||||
| Date Deposited: | 04 Mar 2024 04:07 | ||||||||
| Last Modified: | 04 Mar 2024 04:07 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7355 |
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