RAMADHAN, YANUAR (2022) ANALISIS BAURAN PEMASARAN TRANSPORASI BUS TRANS SEMANGGI. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
ABSTRACT YANUAR RAMADHAN, 1542010068, 1542010068@studnet.upnjatim.ac.id Marketing Mix Transportation Analysis of Bus Trans Semanggi This study aims to analyze the Trans Semanggi Bus in increasing the number of passengers based on marketing mix (4P Marketing Mix). The method used is qualitative using descriptive analysis that refers to the concept of 4P marketing mix, namely Product (Trans Semanggi Bus), Price (Trans Semanggi Bus Fare), Place (Route and Stop Bus / Bus Stop Trans Semanggi Bus), and Promotion (Popularity of Trans Semanggi Bus) through data collection techniques in the form of questionnaires / questionnaires to 100 (One Hundred) Trans Semanggi Bus passengers based on random sampling to find out the picture, phenomenon, events, as well as direct events that occurred at the operation of the Trans Semanggi Bus in surabaya city. From the results of the study showed that in the Product (Trans Semanggi Bus) all passengers assessed the interior and exterios Trans Semanggi Bus looks good and feels comfortable. At Price (Trans Semanggi Bus Fare) is considered affordable and easy in payment methods by the majority or most passengers of Trans Semanggi Bus. At Place (Route and Stop Bus / Bus Stop Trans Semanggi Bus) the majority of passengers feel that the route traversed can reach the destination location appropriately but it is very necessary to add a new route in order to reach the entire city of Surabaya. In Promotion (Popularity of Trans Semanggi Bus) there are still quite a lot of passengers who do not know the social media accounts of Trans Semanggi Bus and almost half of passengers have never encountered Trans Semanggi Bus advertisements either through social media, television broadcasts, radio broadcasts, print media, and so on. Keywords : Research, Analysis, Marketing Mix, Trans Semanggi Bus.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | yanuar ramadhan | ||||||||
| Date Deposited: | 03 Jun 2022 09:36 | ||||||||
| Last Modified: | 03 Jun 2022 09:36 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6691 |
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