Febrian, Muhammad (2022) Pengaruh Emotional Branding dan Brand Trust Terhadap Loyalitas Pelanggan Pada Maskapai Lion Air. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Each company must have an effort to develop and increase sales in order to achieve the target. Lion Air, which is one of the low-cost airlines in Indonesia, is still operating and continues to develop its services. This study aims to determine the effect of emotional branding and brand trust on customer loyalty on Lion Air airline. Customers who have used this airline more than once will be involved in this research. Samples were taken to 65 respondents using non-probability sampling method as a method for taking samples and purposive sampling as a technique for taking samples. This study also uses the PLS (Partial Least Square) technique as a research data analysis technique. In this study, primary data were obtained from questionnaires distributed to the respondents. The results obtained from research on emotional branding and brand trust have a positive effect on customer loyalty on Lion Air airline.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Muhammad Febrian | ||||||||
| Date Deposited: | 25 Jan 2022 01:10 | ||||||||
| Last Modified: | 25 Jan 2022 01:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4751 |
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