Hedonisme Dalam Media Sosial Tiktok (Analisis Resepsi Khalayak Pada Media Sosial Tiktok Sisca Kohl di Kalangan Remaja Surabaya)

Sabila, Alifah (2022) Hedonisme Dalam Media Sosial Tiktok (Analisis Resepsi Khalayak Pada Media Sosial Tiktok Sisca Kohl di Kalangan Remaja Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Hedonism is a view that considers pleasure and material enjoyment as the main goal in life. The data shows that today's teenagers tend to be oriented towards a hedonistic lifestyle. So the researcher wants to know how the acceptance of late teens in Surabaya regarding the content of hedonism in Sisca Kohl's TikTok. This research uses reception analysis method, Stuart Hall's encoding-decoding theory. Based on the results of the study, it was found that late adolescents in Surabaya with different backgrounds can be divided into three categories. The first category is Dominant Hegemonic Position, namely they fully agree and accept that Sisca Kohl's hedonistic content is their daily life. The second category is the Negotiated Code Position where they agree that there is an element of hedonism in Sisca Kohl's TikTok content, but they interpret Sisca Kohl's videos as only content for social media. The third category is the Oppositional Code where the informant rejects the element of hedonism displayed by Sisca Kohl in her TikTok..

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorZuhri, SaifuddinNIDN0712067001UNSPECIFIED
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
Divisions: Faculty of Social and Political Sciences > Departement of Communication
Depositing User: Alifah Sabila
Date Deposited: 19 Jan 2022 05:43
Last Modified: 19 Jan 2022 05:43
URI: http://repository.upnjatim.ac.id/id/eprint/4536

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