ALFI, ARFIANTI VALERINA (2022) PERSEPSI PRIA REMAJA DAN DEWASA TERHADAP POSTINGAN IKLAN FOUNDATION DEAR ME BEAUTY SERIES W03 GOLDEN SAND PADA MEDIA SOSIAL INSTRAGRAM. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
Dear Me Beauty, which is one of Indonesia's local beauty brands. On January 28, 2021 launched a new product in the form of a foundation with the name "Airy Poreless Fluid Foundation" with 15 different skin colors of the Indonesian people. In advertising one of its products, namely the W03 Golden Sand foundation series, the advertisement posting from Dear Me Beauty had a very large influence and quickly spread so that it became viral and became a netizen conversation. This happened because in the advertisement Dear Me Beauty used an unusual model from advertisements for cosmetic products in general, which used women as models. However, in the ad, Dear Me Beauty uses a father model with the concept of using a foundation product from Dear Me Beauty. This study aims to find out how teenage and adult men perceive the posting of the Dear Me Beauty series W03 Golden Sand foundation ad on Instagram social media. This study uses qualitative methods, data collection in this study using interview / interview techniques. This study uses the theory of perception and the process of perception formation as well as the theory of individual differences. The results of this study show how the perceptions of adolescent and adult men are about posting the Dear Me Beauty series W03 Golden Sand foundation ad on Instagram social media. xii The results of perceptions of adolescent and adult men obtained are different and are measured from different perspectives. Of the 9 informants, informants are more likely to be willing and interested in using the foundation as long as there are certain needs and reasons. Keywords: Perception, The Individual Differences Theory, Dear Me Beauty, Advertising, Instagram.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Arfianti Valerina Alfi | ||||||||
| Date Deposited: | 14 Jan 2022 06:50 | ||||||||
| Last Modified: | 14 Jan 2022 06:50 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4118 |
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