ROSLI, HELMI (2018) PENGARUH EKSTERIOR, GENERAL INTERIOR, STORE LAYOUT, DAN DISPLAY TERHADAP KEPUTUSAN MEMBELI PADA KEDAI TUA BARU SURABAYA (Studi kasus pada pelanggan Kedai Tua Baru Surabaya). Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
This study aims to analyze and know the influence of exterior variables, General Interior, Store Layout, and Display which is part of "Store Atmosphere" to the buying decision at New Tua Baru Surabaya. This research was tested by using Purposive Sampling technique which included in Probably Sampling. For this research object is taken from all customers of New Old Tavern. The analysis method used is quantitative approach through simultaneous test (f test) and test (t) partial test (multiple linear regression analysis using SPSS aid). From the results of the tests conducted, simultaneous regression test (f test) showed that the independent variables (exterior, General Interior, Store Layout, and Display) studied have a significant influence on the dependent variable (buying decision) at New Tua Baru Surabaya. While the partial regression test (t test) shows that the exterior variables (X1) have little influence on the buying decision, then General Interior (X2) and Store Layout (X3) variables have almost the same effect on the buying decision by being in third and second, while the Display variable becomes the variable with the greatest influence to the buying decision. So it can be concluded that all the independent variables (exterior, General Interior, Store Layout, and Display) have an influence on the dependent variable (buying decision) at New Tua Baru Surabaya. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Display
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 16 Dec 2021 02:13 | ||||||||
| Last Modified: | 16 Dec 2021 02:13 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3459 |
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