ADINATA, ROCHMAD (2020) ANALISIS STRATEGI PEMASARAN DALAM PENINGKATAN VOLUME PENJUALAN PRODUK PADA SELASAR COFFESHOP. Undergraduate thesis, UPN "VETERAN" JATIM.
|
Text (Cover)
Cover.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
Bab I.pdf Download (163kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
Bab II.pdf Restricted to Repository staff only Download (271kB) |
|
|
Text (Bab 3)
Bab III.pdf Restricted to Repository staff only Download (200kB) |
|
|
Text (Bab 4)
Bab IV.pdf Restricted to Repository staff only Download (248kB) |
|
|
Text (Bab 5)
Bab V.pdf Download (123kB) | Preview |
|
|
Text (Dapus)
Dapus.pdf Download (138kB) | Preview |
|
|
Text (Lampiran)
Lampiran.pdf Restricted to Repository staff only Download (167kB) |
Abstract
Selasar coffeshop is a coffee shop located in Bojonegoro with strategic location it will be very easy to reach by consumers and has a traditional design. This research describes about implementation of business strategies which is implemented with a purpose for increased sales on Selasar Coffeshop. The research method uses a qualitative type with descriptive analysis.The population in this research is related parties who knows and understands all activities or operational flows carried out, that is the owner, employees and consumers at Selasar Coffeshop. Data were collected by way of observation, interviews and documentationand using purposive sampling technique. Using 4p data analysis techniques that is Product, Price, Location and Promotion using a SWOT analysis with IFAS and EFAS considerations. The results in this study lie in the position of quadrant 1, indicates that Selaasar Coffeshop has favorable conditions, that is, it can take advantage of the power to take the available opportunities. The opportunities that are used can overcome the threats that may come. Keywords : SWOT analysis, 4P mix, IFAS and EFAS, Quadrant I, Selasar Coffeshop
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 28 Jun 2021 02:22 | ||||||||
| Last Modified: | 28 Jun 2021 02:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2139 |
Actions (login required)
 |
View Item |