Zulfansyah, Mohammad Kahfi (2024) Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan Atas Merek terhadap Minat Perilaku Penggunaan Kembali Dompet Digital GoPay di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use Digital Wallet GoPay in Surabaya City. This study used a quantitative methods with a sample of 100 respondents using non-probability sampling techniques with purposive sampling methods. The population used in this study is Surabaya residents who have used the GoPay digital wallet service. This research is expected to contribute solving the problem of GoPay Behavioral Intention to Use. The analysis technique used in this study is the Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use. Based on the results of the hypothesis test, it was concluded that Perceived Ease of Use and Brand Trust has a significant effect on Behavioral Intention to Use.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Mohammad Kahfi Zulfansyah | ||||||||
| Date Deposited: | 19 Jan 2024 09:53 | ||||||||
| Last Modified: | 19 Jan 2024 09:53 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20317 |
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