Ayun, Qurrota (2024) PERANCANGAN RE-BRANDING KUE BIDARAN & CIPUT TRIO JAYA KOTA BLITAR. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Re-branding is an important element of marketing for Micro, Small, and Medium Enterprises (MSMEs) in the digital age. Re-branding includes elements such as logos, colors, typography, and graphic design that distinguish a business from others. In the context of MSMEs, a strong visual identity can help build a brand that is easily recognized and understood by consumers. This research is to design the Re-branding of Trio Jaya MSMEs that sell Bidaran and Ciput Cakes. This research uses a descriptive qualitative method with a TOWS Matrix approach to create a Re-branding design concept. This research also uses quantitative methods in the form of interviews, observations, and questionnaires. Then the data is processed to get a design concept with the keyword "Bestieku Snack". Then the keyword is implemented in various kinds of media with the aim of developing sales so that it can be recognized by the public. As well as making each design more visually appealing and making Trio Jaya MSMEs have a stronger identity. Keywords: Re-branding; MSMEs; Trio Jaya; Bidaran & Ciput Cake
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media |
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design |
| Depositing User: | Qurrota Ayun |
| Date Deposited: | 19 Jan 2024 10:12 |
| Last Modified: | 19 Jan 2024 10:12 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/20233 |
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