Romadhoni, Achmad Rifky Kiemas (2023) Pengaruh Kualitas, Kemudahan Penggunaan, dan Harga Terhadap Daya Tarik Produk dan Dampaknya Kepada Keputusan Penggunaan (Studi Terhadap Pengguna Layanan Jasa Suroboyo Bus). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The increase in the number of motor vehicles is occurring in various cities in Indonesia, just like in Surabaya. This demands the Surabaya City government to reduce traffic congestion with several solutions, like increase the number of public transportation fleets. Suroboyo Bus, as one of the public transportation options in Surabaya, is required to meet the needs and desires of the Surabaya residents so that its user numbers will increase and contribute to reducing congestion. This research aims to determine the extent of the influence of quality, ease of use, price, product attractiveness, ease of use, and user decisions, both directly and indirectly, on Suroboyo Bus users in Surabaya. The method used in this research is the associative quantitative method. The respondents in this study were 100 respondents selected through purposive sampling. Data processing was carried out using path analysis method . This study concludes that there is a significant positive influence of X1 on Y, Y on Z, X3 on Z, and X1 on Z through Y. There is also a positive but not significant influence in the relationship between X2 and Y, X3 on Y, X2 on Z through Y, and X3 on Z through Y. Additionally, there are some relationships between variables that have no influence at all, namely the relationship between X1 and Z, and X2 and Z. Keyword: Quality, Easy, Usage, Price, Attraction, Usage Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total Quality Management | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Achmad RIfky Kiemas Romadhoni | ||||||||
| Date Deposited: | 27 Dec 2023 03:38 | ||||||||
| Last Modified: | 27 Dec 2023 06:33 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19088 |
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