PANGESTU, MUHAMMAD ADJIE (2021) PERANCANGAN VISUAL BRANDING GATAM HATIM MOTOCROSS SCHOOL. Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
This research is entitled Visual Branding Gatam Hatim Motocross School. Visual branding is now undeniably always attached to and needed by products, companies, organizations, and even every individual human being. Visual Branding is useful as an identification tool that differentiates brands from one another so that they are easy to remember or recognize. This is the background of this research, as the Motocross trend is getting higher and the existence of this Motocross school which does not have a strong visual branding even though it has been around for a long time and has a myriad of achievements. This resulted in schools experiencing a decrease in the number of students because their names were not well known to the wider community so that they were difficult to find. The researchers used observation and interview methods. The purpose of this research is to design, implement visual branding of GHMS as in order to attract parents to entrust their children to become professional crossers in the hands of GHMS. This research produces several media that are useful as a visual promotion of GHMS branding to enhance the image and support GHMS activities, including billboards as the main media, and supporting media in the form of website designs, posters, motorcycle decals, jersey riders, jersey mechanics, paddock stands, trucks, and social media. Keywords: visual branding, motocross, media, promotion
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 15 Jun 2021 01:42 | ||||||||
| Last Modified: | 25 Jan 2023 02:46 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1899 |
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