NURAINI, ANIS (2023) TINGKAT KEPUASAN KONSUMEN TERHADAP PEMBELIAN MAKANAN MIE GACOAN CABANG MERR SURABAYA MELALUI E-COMMERCE. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The presence of Mie Gacoan is driven by the growth of culinary business that continues to grow in the city of Surabaya. Research on consumer satisfaction plays an important role in helping companies to know what consumers want. The purpose of this study is to identify the decision-making process of gacoan noodle consumers and analyze the level of consumer satisfaction with the purchase of gacoan noodle. The analysis methods used in this study are descriptive analysis, Customer Satisfaction Index (CSI) and Important Performance Analysis (IPA). The results showed that consumers were satisfied with the purchase of gacoan noodle food through e-commerce with a CSI value of 73.91%. The attributes that need to be considered and improved to increase consumer satisfaction through ecommerce can be seen through the cartesian diagram in the IPA analysis in quadrant I (top priority). Keywords: customer satisfaction, decision making process, CSI, IPA.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | ANIS ANIS NURAINI | ||||||||||||
| Date Deposited: | 27 Sep 2023 06:02 | ||||||||||||
| Last Modified: | 27 Sep 2023 06:02 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18232 |
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