Firdauzi, Aulia (2023) Analisis Tingkat Kepuasan Konsumen Pada Agroindustri Ledre Super Moro Tresno Bojonegoro. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The Covid-19 pandemic has had an impact on the decline in sales of agrondustries, including the Super Moro Tresno Ledre agro-industry. In the last 2 years (2020-2021) the number of tourists to Bojonegoro has decreased so that the sale of ledre as a typical souvenir from Bojonegoro has also decreased consumers. In addition, currently the development of ledre agro-industry in Bojonegoro is quite a lot, causing competition among fellow ledre agro-industries. This study aims to analyze the level of customer satisfaction and analyze the attributes that need to be improved in order to increase customer satisfaction. This research uses Customer Satisfaction Index (CSI) method for the first objective and Importance Performance Analysis (IPA) method for the second objective. The results showed that the overall level of customer satisfaction based on the CSI results was 75.67%, which means that customer satisfaction is in the "Satisfied" index. Based on the results of IPA analysis, it is known that several attributes need to be improved which include: product packaging standards, responses to consumer complaints and suggestions, varied and affordable prices, suitability of packaging portions at the price spent, prices offered with the benefits obtained, freedom of movement in the store, and store space arrangement. Keywords: CSI, IPA, and Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Aulia Firdauzi | ||||||||||||
| Date Deposited: | 26 Sep 2023 04:53 | ||||||||||||
| Last Modified: | 26 Sep 2023 04:53 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18212 |
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