Purwaningsih, Sekar Ayu Septia (2023) DIPLOMASI BUDAYA INDONESIA DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN MANCANEGARA ASAL BRUNEI DARUSSALAM 2017-2019. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Cultural diplomacy is a form of public diplomacy. Cultural diplomacy focuses on all things that are considered cultural aspects, such as tourism and the arts. Brunei Darussalam is a country that has the potential for spending per visit, namely USD 870 per person, but in 2017-2018 the number of foreign tourist visits from Brunei Darussalam decreased. This research raises the research question "How does Indonesian Cultural Diplomacy increase the number of visits by foreign tourists from Brunei Darussalam 2017-2019?". To answer this question, the author uses the concepts of cultural diplomacy and nation branding. The Cultural Diplomacy carried out by Indonesia involves several parties, both state actors and non-state actors, who work together to promote Indonesian tourism by building nation branding as the main instrument of cultural diplomacy through exhibitions, art, idea promotion, and exchange. The results of this research show that cultural diplomacy efforts through programs held and participation in exhibitions have been proven to be able to increase the number of visits by foreign tourists from Brunei Darussalam. Apart from that, the promotions carried out have also increased Indonesia's image index in the accredited country of the Indonesian Embassy in Bandar Seri Begawan. All of these programs and activities have the aim of spreading Indonesian culture and establishing relationships with the public of Brunei Darussalam to create a positive tourism image while increasing the number of visits by foreign tourists from Brunei Darussalam.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences | ||||||||
| Depositing User: | Sekar Ayu Septia Purwaningsih | ||||||||
| Date Deposited: | 27 Sep 2023 04:34 | ||||||||
| Last Modified: | 27 Sep 2023 04:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18178 |
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