Rizaldi, Arya Rahman (2023) Strategi Pengembangan Usaha Kelompok Wanita Tani (KWT) “Vida Bersemi” (Studi Kasus : Kelurahan Padurenan, Kecamatan Mustika Jaya, Kota Bekasi). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research was aimed to formulate appropriate strategies for business development, the Vida Bersemi Women's Farmers Group (KWT). The data analysis method uses descriptive analysis, SWOT matrix, I-E matrix, and QSPM method. The research results showed 10 internal factors and 10 external factors. The IFE calculation was worth 2,577 and the EFE was worth 2,824. Based on the I-E matrix identification, KWT Vida Bersemi occupies a position in cell five, namely the hold and maintain strategy. The SWOT matrix showed that there were eight alternative strategies that have been formulated based on the results of analysis of environmental factors, namely optimizing the role of group members (SO1), expanding the reach of product marketing (SO2), carrying out socialization from the Government (WO1), starting to collaborate with local partners (WO2), increasing promotional activities (ST1), optimizing location and production technology (ST2), focusing research and training activities (ST3), and carrying out product development (WT1). Based on the QSPM matrix, it shows two priority strategies that can be carried out by companies, namely optimizing the role of farmer group members to improve performance, and namely optimizing location and production technology to meet market demand (SO1, ST2). Keywords : Strategy, EFE, IFE, SWOT, QSPM
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Arya Arya Rahman Rizaldi Arya | ||||||||||||
| Date Deposited: | 20 Sep 2023 08:20 | ||||||||||||
| Last Modified: | 20 Sep 2023 08:20 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17641 |
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