Fahmila, Nada Alifiyah (2023) ANALISIS EFISIENSI DAN MARGIN PEMASARAN KOPI (Studi Kasus Pada Ledug Coffee Indonesia Di Pasuruan). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The difference in prices received by producers is often a problem for the income level of coffee producers, this is related to the length of the coffee marketing channel in distributing to end consumers. The aim of this study are 1) Knowing the channel pattern and marketing function in Ledug Coffee Indonesia, 2) Analyzing the marketing margin of Ledug Coffee Indonesia, and 3) Analyzing the level of marketing efficiency of Ledug Coffee Indonesia. To find out the marketing channel chain, using the snowball sampling technique, 4 agents and 9 retailers were found. The data analysis used was marketing margin, K/B ratio, and producer share. The results of this study indicate that there are 3 marketing channels, channel I (producer-retailer-end consumer), channel II (producer-agent-retailer-end consumer), channel III (producer-end consumer). The smallest marketing margin is owned by marketing channel III, on the type of robusta Rp 2.000 / kg and Arabica Rp 85.000 / kg. marketing channels that have the most efficient level of efficiency are channel III because efficiency indicators show all indicators are efficient. Keywords: margin, marketing channel, efficiency, ledug coffee indonesia
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Nada Alifiyah Fahmila | ||||||||||||
| Date Deposited: | 20 Sep 2023 08:24 | ||||||||||||
| Last Modified: | 20 Sep 2023 08:24 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17619 |
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