MAHARANI, NABILA DWI (2020) Strategi Public Relations Pemerintah Provinsi Jawa Timur dalam Pemanfaatan Media Sosial Sebagai Media Penyampaian Informasi Terkait Covid-19. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
This study focuses on the PR strategy of the East Java Provincial Government in the use of social media as a medium to convey information related to Covid 19. This study uses a descriptive qualitative approach. Collecting data using interviews, observation and documentation. The sources of this research were the East Java Provincial Public Relations (PR) and journalists. The data validity test was done by triangulation. Data analysis used qualitative descriptive MilesHuberman. The result of the research states that based on the theory of Relationship Management Theory, the Public Relations Strategy of the East Java Provincial Government seeks to adapt to public needs by designing a communication strategy. East Java Provincial Government Public Relations sees that the public's need to receive information must be met properly through social media. Social media was chosen because people are very familiar with social media. In addition, social media can spread news or information quickly and massively. In carrying out the public relations strategy of the East Java Provincial Government, it is able to maintain the quality of the relationship between the East Java Provincial Government and the community, this can be seen from the four dimensions formulated by Hon and Grunig, namely Trust, Commitment of Satisfaction (Satisfaction), Mutual Control (Control Mutually). The East Java Provincial Government's Public Relations strategy by utilizing social media to inform Covid-19 by carrying out fact-finding, planning, action, and evaluation. Keywords: Social Media, Public Relations, Public Relations Strategy
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 24 May 2021 02:21 | ||||||||
| Last Modified: | 24 May 2021 02:21 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1727 |
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