Firmansyah, Moch. Ghofur (2023) Pegaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Wafer Tango di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine and analyze the effect of product quality and price perceptions on purchasing decisions for Wafer Tango in Surabaya.This research uses a quantitative approach. Sample in This research is Wafer Tango consumers in Surabaya. Sampling method sampling method used is non probability sampling with accidental sampling technique with a total of 72 respondents.sampling technique with a total of 72 respondents. While the data analysis techniquedata analysis technique used is the PLS (Partial Least Square) analysis method,with validity test, reliability test, and hypothesis testing. Based on the results of the study, it can be seen that product quality and price perceptions have a significant and positive effect on purchasing decisions Wafer Tango in Surabaya. Keywords: Product Quality, Price Perception, Purchase Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Moch. Ghofur Firmansyah | ||||||||
| Date Deposited: | 28 Aug 2023 02:59 | ||||||||
| Last Modified: | 28 Aug 2023 02:59 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16964 |
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