Akbar, Luthfi Ali (2023) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of E-WOM on Mixue Products in Surabaya and the influence of Price perceptions on Purchase Decisions of Mixue Products in Surabaya. The population in this study are consumers of Mixture products in Surabaya. The sample in this study used the slovin formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often collect review information from consumers online before I buy Mixue products (X1.2) while the Price Perception indicator variable that has the highest percentage is I feel that the price Mixue products according to their quality (X2.2)
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | H Social Sciences > HC Economics | ||||||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | LUTHFI ALI AKBAR | ||||||||||||
| Date Deposited: | 02 Aug 2023 06:32 | ||||||||||||
| Last Modified: | 02 Aug 2023 06:32 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16582 |
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