Neefertiti, Yulia Cakti (2023) Personal Branding Ganjar Pranowo Menjelang Pilpres 2024 (Analisis Isi Akun Instagram @Ganjar_Pranowo Periode 21 April – 31 Mei 2023). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The dynamics of political communication in Indonesia itself with the presence of social media shows significant developments. The indications can be seen in the development of political communication activities in the general election campaign (Election) on social media. This study aims to determine Ganjar Pranowo's impression management ahead of the 2024 Presidential Election through Instagram social media. The research method used in this study is a qualitative description with technical data analysis through data collection, data condensation, data presentation, and verification and conclusion drawing, in addition to data collection techniques used through interviews, observation, and documentation. This study uses the theoretical focus of 8 personal branding concepts conveyed by Peter Montoya, namely specialization aspects, leadership aspects, personality aspects, differences aspects, visible aspects, unity aspects, firmness aspects and reputation aspects. The results of the study show that basically the @ganjar_pranowo Instagram account has fulfilled the 8 personal branding concepts conveyed by Peter Montoya
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Neefertiti Yulia Cakti | ||||||||
| Date Deposited: | 25 Jul 2023 02:46 | ||||||||
| Last Modified: | 25 Jul 2023 02:46 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16243 |
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