Mahfudhoh, Umi (2023) PERSONAL BRANDING MELALUI INSTAGRAM (Studi Deskriptif Kualitatif Akun Instagram @RizkyBillar). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRAK Umi Mahfudhoh, NPM: 1643010004, PERSONAL BRANDING MELALUI INSTAGRAM (Studi Deskriptif Kualitatif Akun Instagram @Rizky billar) Penelitian ini bertujuan untuk mengetahui personal branding apa saja yang ditonjolkan Rizky billar pada media sosial instagram akun Rizky Billar periode bulan Agustus 2020 - juli 2023. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Teknik analisis data dalam penelitian ini yaitu peneliti mengumpulkan postingan instagram Rizky Billar dari bulan Agustus 2020 sampai Juli 2023 sesuai kategori yang sudah ditetapkan. Hasil penelitian yang peneliti temukan mengenai personal branding dari Rizky Billar adalah dimana Rizky bilar ini memanfaatkan media sosial khususnya instagram dengan baik, untuk membangun personal brandingnya, sehingga apa yang ingin ditunjukan dan disampaikan dapat diterima dengan baik oleh para pengikut (Followers) innstagram Rizky billar. Kata Kunci : New Media, Personal Branding, Rizky Billar ABSTRACT Umi Mahfudhoh, NPM: 1643010004, PERSONAL BRANDING MELALUI INSTAGRAM (Studi Deskriptif Kualitatif Akun Instagram @Rizky billar) This study aims to find out what personal branding is highlighted by Rizky Billar’s on Rizky Billar’s instagram social media accounts for the peiod August 2020-july 2023. This study uses a qualitative descriptive research method. The data analysis technique in this study was that researchers collected rizky illar’s instagram posts from August 2020 to july 2023 according to predetermined categories. The results of the research that the researchers found regarding Personal Branding from Rizky Billar’s are bthat Rizky Billar makes good use of soscial media, espesially Instagram, to build his Personal Branding, so that what he wants to show and convey can be well received to show and convey cn be well received by Rizky Billar’s Instagram Followers. Keywords : New Media, Personal Branding, Rizky Billar’s
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | UMI MAHFUDHOH | ||||||||
| Date Deposited: | 18 Jul 2023 06:46 | ||||||||
| Last Modified: | 18 Jul 2023 06:46 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15403 |
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