Ayu, Putri Sari (2023) Analisis Faktor - Faktor yang Mempengaruhi Kepuasan Petani Padi terhadap Pembelian Pupuk Bersubsidi di Desa Babaksari Kecamatan Dukun Kabupaten Gresik. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The subsidized fertilizer program in Babaksari Village, Dukun District, Gresik Regency greatly helped ease the burden on rice farmers by cutting fertilizer prices for farmers' needs, but this program did not always work well, causing farmers to feel dissatisfied. This study aims to analyze the influence of product quality factors, prices, subsidized fertilizer policies, and service quality on the satisfaction of rice farmers in Babaksari Village. The sampling method is random sampling. The study sample amounted to 62 rice farmers. Data is processed using the PLS-SEM method via WARP PLS 7.0 software. The results showed that product quality (X1), price (X2) and subsidized fertilizer policy (X3) factors had a positive and significant effect on rice farmers' satisfaction in purchasing subsidized fertilizers. Meanwhile, the service quality factor does not have a positive and significant effect on farmer satisfaction. The problem lies in the quality of subsidized fertilizer services by core members of farmer groups, therefore it is necessary to evaluate and change the mechanism of subsidized fertilizer services, by prioritizing the comfort and safety of farmers when purchasing subsidized fertilizers. Keywords: subsidized fertilizer, farmer Satisfaction factors, rice farmer.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > S Agriculture (General) > S631-667 Fertilizers and Improvement of the soil |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Putri Sari Ayu | ||||||||||||
| Date Deposited: | 06 Jul 2023 07:33 | ||||||||||||
| Last Modified: | 06 Jul 2023 07:33 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15006 |
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