Sutopo, Rich Al-Bahy (2023) PERANCANGAN RE-BRANDING BANDENG PRESTO JUWARA SEBAGAI SARANA PENINGKATAN NILAI JUAL PRODUK. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
POKDAKAN Delta Mina Makmur is one of the pond farmer organizations in Sidoarjo Regency that uses the organic polyculture method. This cultivation method does not use chemicals so it is safe for long-term consumption and environmentally friendly. In addition to raw products, pond harvests are processed into ready-to-consume products under the name Milkfish Juwara. The products sold are presto milkfish and milkfish brains. Milkfish Juwara has a unique selling proposition for organic products, but this product uses a visual identity that is similar to one of its kind in the city of Surabaya, namely Milkfish Juwana, so it has the potential to be exposed to IPR (Intellectual Property Rights) plagiarism problems. Therefore it is necessary to create a new visual identity. This research aims to help Milkfish Juwara create a new visual identity to avoid plagiarism and strengthen the organic USP of its products for the intended target market. This research uses qualitative and quantitative methods for data collection and then the data is analyzed using descriptive qualitative methods. This research consists of several stages, namely problem identification, data collection, data analysis, design concept creation, and design visualization. The result of this design is a visual identity in the form of a logo. Based on data analysis, the Bandeng Juwara brand targets consumers who care about the environment and like to travel. Therefore, keywords, visual concepts, and verbals were created as a guide for Bandeng Juwara re-branding. What needs to be done is to make a verbal concept by changing the brand name because the Juwara name has already been registered by someone else. After changing the name, a visual concept was made that represented ready-to-drink milkfish products with an organic USP. From the concept above, several alternative logo designs were made. The alternative logo results will be validated by lecturers and business owners of Bandeng Juwara. The selected logo design will be implemented into the required supporting media. With this design, it is hoped that it can help UMKM Milkfish Juwara to develop and avoid copyright plagiarism.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Rich Al Bahy Sutopo | ||||||||||||
| Date Deposited: | 07 Jun 2023 03:46 | ||||||||||||
| Last Modified: | 07 Jun 2023 03:46 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14686 |
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