Aminnullah, Adela Nanda Octavia (2023) Pengembangan Usaha Katering Dapoer Mak Siti di Sidoarjo Berdasarkan Analisis Product Life Cycle (PLC). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to identify and analyze Dapoer Mak Siti's catering business development strategy based on Product Life Cycle (PLC) analysis. This study uses Dapoer Mak Siti catering as the research object. The research method used is a descriptive approach with a quantitative research type. The data used is secondary data using sales data as a data source. The population in this study is Dapoer Mak Siti's sales data and the research sample is sales data for 17 months. The sampling technique used is the saturated sampling technique. To determine the business position used Polli and Cook and PLC. The results of this study are known that the percentage change in sales (%Δχ) is 8.79. Then, the growth limit (Z) is 1.17 and the decline limit (Y) is -0.09. Then, the growth limit (Z) is 1.17 and the decline limit (Y) is -0.09. Then, the growth limit (Z) is 1.17 and the decline limit (Y) is -0.09. The results of this study indicate that Dapoer Mak Siti is in the growth stage. For this reason, business development can be carried out by Dapoer Mak Siti by implementing a marketing strategy that following by its life cycle position. The strategy that can be used is to innovate products by making menu variations and portions, improving service quality, making packaging innovations more prominent, lowering prices and providing discounts, opening new distribution channels and collaborating with other parties, placing advertisements, and personalizing selling by providing food testing. Keywords: Business development, marketing, Product Life Cycle
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Adela Nanda Octavia Aminnullah | ||||||||
| Date Deposited: | 30 May 2023 03:24 | ||||||||
| Last Modified: | 30 May 2023 03:24 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14034 |
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