Rochmadi, Zevina Tantya (2023) PENGARUH KUALITAS PRODUK DAN PENGALAMAN MEREK TERHADAP LOYALITAS MEREK PADA PRODUK SKINCARE MS GLOW (Studi Kasus Pada Followers Tiktok @officialmsglow). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to determine the combined effect of product quality and brand experience and analyze the effect of product quality and brand experience on brand loyalty in MS Glow skincare products. The population used in this study are tiktok @officialmsglow folloers who use MS Glow skincare products. The sample used in this study was 114 respondents using purposive sampling technique. This research data collection technique uses a questionnaire. The data testing methods used are validity test, reliability test, classical assumption test, t test, f test, and multiple linear regression analysis. The results of the study can be seen that simultaneously and partially product quality and brand experience have a positive and significant effect on brand loyalty for MS Glow skincare products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | ZEVINA TANTYA ROCHMADI | ||||||||
| Date Deposited: | 26 May 2023 07:31 | ||||||||
| Last Modified: | 26 May 2023 07:31 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13778 |
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