Wardani, Triadinda Yudha (2023) PENGARUH KUALITAS PRODUK, HARGA, DAN INFORMASI TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG CURAH DI KECAMATAN WRINGINANOM KABUPATEN GRESIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The price of bulk cooking oil in East Java, which has decreased and increased in the last five years, is also followed by an increase in consumers of bulk cooking oil from 2017 to 2021. Bulk cooking oil is a very important staple, because almost all food is cooked using oil fry. This study analyzes the characteristicsioficonsumers of bulk cooking oil, the reasons consumers buy, and analyzes the factors that influence purchasing decisions. This research was conducted in a traditional market,inamely Pasar Sasak. The sampling technique was "accidental sampling" with a total of 56 consumers of bulk cooking oil. The sample criteria are bulk cooking oil consumers aged 15-64 years. The analytical method uses SEM-PLS with the help of the SmartPLS version 4 application. The results of this study indicate that product quality, price, and information have a positive effect on purchasing decisions for bulk cooking oil.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Triadinda Yudha Wardani | ||||||||||||
| Date Deposited: | 23 May 2023 02:16 | ||||||||||||
| Last Modified: | 23 May 2023 02:16 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13415 |
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